American Airlines: the way it should NOT be done

Nothing new under the sun. International airlines flying to destinations other that Rio de Janeiro/São Paulo initiate their operations with truly tempting promotional fares. Once they dominate the market, gone are the promotions. A good example is Portuguese airline Tap, that is now promoting its flights from Rio and São Paulo rather than its flights from the North East. Often it is cheaper to buy a flight with a connection in São Paulo than to buy a flight directly from the North East to Europe.

But this time American Airlines went completely OTT. It began flying the Salvador/Recife/Miami route. The flight made the headlines on a regular basis (what with cancellations and luggage going AWOL) and its occupation was far from ideal (one weekly frequency will be cut shortly). And now American decides to run a promotion: from the initial USD 700 the flight cost, it went to USD 1,560 (plus taxes)!!! Funniest thing is, the company is announcing the new fare as if it was a true flight deal.

No point in coming back later complaining that the occupancy of the flight is beyond expectations.

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Category: news